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our delivery team

We’d love to introduce you to The Mason Foundation’s dedicated and hard working team, without whom we wouldn’t be able to deliver our Mason Mile initiatives. 

Anna Skeats - Chief Executive Officer

Anna was appointed Chief Executive Officer of The Mason Foundation in 2019 in the early stages of the charity’s formation. She has since led the transformation of the The Mason Foundation, securing significant funding to deliver their ambitious strategy, rolling out The Mason Mile to help the most vulnerable members of society become active. Her passion and drive to support communities, has been fuelled by her extensive experience in the public health sector that spans over 15 years.

Anna began her career as a Public Health Nutritionist, where she was responsible for developing, implementing, and leading various community based programmes. She soon advanced to senior leadership roles, overseeing various community health and wellbeing projects and initiatives both within The NHS and for a national social enterprise. More recently, in her previous role as Head of Business Development, Anna combined her passion for community wellbeing with her business and commercial acumen leading a large national health, leisure and wellbeing company, driving growth and development.

Anna is committed to supporting the development and delivery of cross-sector action to address health inequalities at a national and local level. It became clear to Anna that the needs and wellbeing of disadvantaged communities are often overlooked, and she felt it was paramount that she did something about this. Her unwavering commitment and drive to deliver a solution led Anna to her position at The Mason Foundation. Through her role as CEO, she strives to challenge inequalities and create a meaningful and lasting difference to those who need it most.

Rosie Whitehead - Head of Operations and Engagement

With extensive experience in community engagement services, Rosie is plugged into this sector and well connected across the South East. As Head of Operations and Engagement, she is responsible for ensuring the smooth running of The Foundation’s day to day activities and leading engagement with partners, stakeholders, and funders. Rosie is committed to making a difference to the wellbeing of communities and this determination has formed the blueprint of her career.

Rosie attended the University of Greenwich, where she graduated with a degree in Events Management. It was here where she learnt to embrace a spreadsheet, a practice that translates in her exceptional organisational skills. After leaving University, Rosie began working for one of the UK’s leading Automotive PR agencies as an Events Executive. However, she soon realised she wanted to pursue a career that focused on supporting others.

Rosie has enjoyed various roles within the third sector and in 2017, began working for Red Zebra Community Solutions, where she successfully managed a project in Medway with a focus on community engagement and health improvement. Subsequently, Rosie was promoted to their Head of Operations in 2019 but did not lose her enthusiasm for supporting marginalised communities.

After a break to have her baby, Rosie is delighted to join The Mason Foundation in a role that combines her passion for engagement and communities with her excellent operational management skills.

Deborah Dial - Business and Governance Manager

As Project Manager for The Mason Foundation, Deborah has played a pivotal role in our development. Her high level of accuracy and exceptional attention to detail are skills that have been carefully refined during her 17-year career. Deborah’s high standards have been consistently recognised by many as invaluable, thus shaping her professional growth within the corporate sector.

Deborah has enjoyed a variety of roles, including Account Manager for Eden Red and Board Level Executive Assistant for OSTC. Over the last few years, Deborah decided to channel her experience into helping start-up organisations embed good practices and successfully implement their strategy.

Deborah is a big advocate of health and wellbeing and has loved the opportunity to be involved in an organisation where she can use this passion to make a difference. Deborah has trained in many alternative therapies including massage, aromatherapy, mindfulness, and nutrition, and is also a mental health first aider – supporting those organisations that also champion mental health. She loves to stay active through Pilates, Yoga and Nordic walking, and has always enjoyed encouraging others to also have wellbeing at the forefront of their own goals.

Carly Howley - Marketing, PR and Communications Officer

Carly graduated from The University of Nottingham in 2019 with a BA degree in English with Creative Writing. Her choice of degree reflected a natural enjoyment and gravitation towards the art of communicating. Throughout the course of her degree, she developed her creative writing skills and the ability to attract and engage a desired target audience. This paved the way for her career in The Mason Foundation; allowing a seamless transition into a role where she could use this passion to connect and engage with communities.

Both during her time at University, and in the months that followed, Carly embarked on an eclectic mix of PR Internships. These included in-agency and in-house communication agencies that specialised in PR for the likes of restaurants, lifestyle, and technology. In 2018, Carly spent a month in Berlin as part of a travel writing internship, working cohesively as part of a team to produce a travel magazine. Here she reviewed everything from restaurants to historical monuments and even base jumping.

Carly enjoys playing netball and has previously played for various local teams as well as representing both Warwickshire and the West Midlands. She is a strong advocate for the power of physical activity and loves how The Mason Mile transcends all barriers to make exercise something that is accessible to all.

Hayley Noel - Operations & Partnership Manager, West Midlands

In January 2022, Hayley joined the team as The Foundation’s first Operations & Partnerships Manager in the West Midlands, reflecting our rapid growth.

Her excellent insight, positive attitude, and record of innovation within the sector aligned effortlessly to the genetic makeup of this role. Hayley is responsible for the development and implementation of The Mason Mile across the West Midlands, using her rich experience to drive innovation and empower disadvantaged communities.

Hayley graduated from The University of Worcester in 2015 with a degree in Sport Coaching and Sport Development, which propelled Hayley into her first role as an assistant development officer at an Active Partnership. Here she was responsible for supporting the NGB Manager to facilitate whole sport plans and fulfilment of obligations to Sport England; as well as running a GP referral scheme with two local GP practices, to encourage patients to build physical activity into their lives.

Hayley then moved onto working for a National Governing Body, where she provided customer focused club support, with signposts to appropriate resources. More recently, in her previous role as Partnership Manager, Hayley had the opportunity build on her experiences and manage the delivery of Sport England national programmes across Coventry, Solihull & Warwickshire, encouraging both children and adults to be more physically active.

Hayley is passionate about embedding ‘The Mile’ within communities to support individuals to be active in a way that suits them and their lifestyles, especially with those individuals who do not normally have the opportunity to do so.

Sahid Kpaka - Operations & Partnership Manager, South East

Sahid is a business management professional with over eight years of experience in community sport, recreation, and leisure. In 2014, Sahid took his first steps towards a career in this industry, by studying for a bachelor’s degree in Sports Development at Leeds Beckett University. It was here he expanded his knowledge on the key agencies, structures, and methods of delivery within community sport, through a mixture of taught learning, volunteering, and professional work experience. Since then, Sahid has worked across several roles, ranging from facilities management to sports coaching and coordination.

In 2018, Sahid joined the West Ham Foundation’s Operations Department as a Community Assistant. Here, he played a key role in the planning and delivery of a robust programme of football and physical activity, across Newham and Greater London. To continue his professional development, Sahid returned to university in 2019, completing a master’s degree in Sport Business. Through completing this qualification, he further refined his knowledge of key concepts within community sport, such as strategy development, marketing, and innovation.

In the year 2021, Sahid was promoted to the position of Operations Coordinator at The West Ham Foundation. In his new role, Sahid was responsible for ensuring a safe, smooth, and efficient day-to-day running of all projects and initiatives. To further his understanding of project work within community sport, Sahid recently decided to enrol in a PRINCE2 Foundation and Practitioner course in September 2021. He hopes to utilise his knowledge and experiences to further benefit communities through sport, whilst working as a Regional Operations and Partnership Manager at The Mason Foundation.

Sahid is also a keen sportsman, having previously played Rugby League up to a regional level in his younger years, and recreationally whilst at College and University. He now focuses on keeping fit through cycling, swimming, outdoor running, and the gym.



Funding Partners


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